Attract the Christmas crowd
Featured Products Promotional FeaturesPosted by: Dental Design 19th November 2021
We’re no strangers to the mania of spending that Christmas encourages every year. In fact, it seems there isn’t a day in December (or even November if you’re really organised!) where the Christmas spirit isn’t encouraging us to spend, spend, spend to make sure that we have everything ready for the big day.
But have you thought about how this time could be utilised to appeal to patients and draw in new interest in your services? There are multiple treatments that are popular in the lead up to Christmas, as well as plenty of opportunities to promote oral health messaging within your community, so why not make use of the festive period to showcase your skills?
Dreaming of a white Christmas
For many people, Christmas is one of the biggest social seasons of the year. After we spent last year in lockdown, it’s no surprise that the invitations to Christmas parties, work functions and other events are coming in thick and fast, meaning that many individuals will be looking at ways to ensure that they look their absolute best for the festive period.
There’s also Christmas Day itself to consider, and while this may be a relaxed affair for some families, for some individuals it is the only opportunity they have to see many of their extended family or friends – another good reason to put their best foot (or smile) forward.
In light of this, tooth whitening is very popular at this time of year. If this is a service you offer, it’s the perfect time to run promotions and attract those looking to brighten their smile by a few shades before party season gets in full swing. Alternatively, if you do not currently offer tooth whitening treatments, now could be the time to discuss this with the dentists in your practice and see whether this is an avenue that would be beneficial to all.
Christmas together!
The lead up to the holidays is also a good chance to get in touch with establishments such as schools and see if they are interested in hosting any educational sessions for their students. Christmas is full of many temptations for children (chocolate advent calendars for one) so you can theme any discussions around these topical treats and ensure that children are educated against the dangers of sugar, the importance of effective oral health routines and more. Although the subject is serious, you can make these sessions fun and engaging, helping to spread a bit of Christmas cheer to these children while also giving them necessary education.
Approaching care home settings may also be a smart idea if you’re looking to diversify the audience you’re delivering educational content to and want to help these individuals and their carers to understand their specific oral hygiene needs. Christmas can be a lonely time of year for the elderly, so by making your session fun as well as informative, you can bring a great amount of joy to them too.
At the end of the day, the festive season is one ripe with opportunity. By showcasing your skills and promoting certain treatments, you can ensure the year ends on the right note for everyone.
DIANE ROCHFORD – PRESIDENT BSDHT
CEB DIP DENT HYGIENE 1996, BSC (HONS) 2016
DENTAL HYGIENIST
For more information about the BSDHT, please visit www.bsdht.org.uk
call 01788 575050 or email enquiries@bsdht.org.uk
