Your laboratory is your secret weapon for successful marketing
Featured Products Promotional FeaturesPosted by: Dental Design 22nd March 2022
Even the most exceptional dentistry doesn’t just sell itself. Especially for certain services, the reach for your message might not be as wide as you want it to be. This can be frustrating if you have spent time and money ensuring boxes have been ticked; your website is user-friendly and informative, your technologies are current and you’ve created a talented team who get excellent reviews for their work.
It is easy to overthink marketing, though and overlook the basics; the fundamentals of what patients look for when they’re making a decision about treatment. You’ll often be trying to engage people already in research mode too; who have asked around, used the internet and searched hashtags on social media. They likely have an idea of what they want and how much they want to pay.
So, what reasons can you give patients for choosing you? A “regular” who is considering cosmetic treatment might not realise a stunning natural or Hollywood smile is achievable at their own practice. In fact, patients loyal or new may think they need to travel to get gold-standard results, because that level of service is not available locally. This is where your laboratory comes in. A partnership with a lab which has knowledge, experience and an unrivalled reputation for smile design to help you deliver world-class solutions is key to your marketing and should be part of your messaging.
A proactive and informed patient, who knows they have choices, does not want empty promises. Cosmetic dentistry can be life-changing, when it is high-quality. For aesthetically beautiful and clinically successful treatments, patients need to know that the dentist is just one part of the process. Your lab can support your belief in what you’re selling, and help you engage better with people who are weighing up their options. You don’t want to overwhelm them with marketing speak, just focus on the basics – a great result via a tailored solution that meets their expectations. You’re promising to deliver a beautiful smile, that lasts.
Before
At the planning stage, the laboratory team will have advice and guidance, including technical information about materials and how they will create the custom-made restorations. Don’t underestimate how interested your patients will be! This partnership between practice, lab, dentist and technician is how they can enjoy high-end treatment close to home. It will enable them to appreciate that you aren’t about ‘place and go’ – you want to build a relationship, so they make the right decision for them, their lifestyle and circumstances. A great laboratory will help you outline the benefits of saying “yes”, while respecting you’ll likely be talking with someone who has done their research and wants you to listen as well as talk.
Your marketing success could be transformed by a great laboratory. So, what constitutes a great lab? It will be an integration of the latest technology with artistic technique, allowing you to take your work to another level. It will also be committed to shared expectations about what treatment should achieve, so workflows can be smooth and seamless. It will create restorations that are accurate and precise, also delivered speedily – shorter treatment times are hugely attractive for people who want to invest in high-end dentistry that also fits in with their busy lifestyles. The combined expertise of a dentist with their dental lab means patient satisfaction will never be compromised by a fast service. Speedy, quality solutions are always possible when the stars align!
After
Some dental labs understand this essential role they have in supporting practices market their treatments. They want to become an active part of the process and get to know each patient, so no detail is overlooked, even before the try-in. Knight Dental Design Laboratory works with practices across the UK and abroad, helping them deliver cosmetic solutions that transform smiles. Family-run, they are renowned for their personalised service from a team that understands the importance of the ‘journey’, and will offer advice on a range of matters, so people feel empowered in their decision-making. As the smile creation laboratory for three series of the 10 Years Younger in 10 Days TV show, the team’s work is reliably exceptional, giving your patients peace of mind that they were right to come to you. As an additional benefit, Knight Dental Design Laboratory offers its own professional portfolio “Smile Transformations” for its partnering clinicians and will help build your practice while you build your own portfolio of great aesthetic cases to showcase your work.
A great dental lab is key to marketing your services. They will support you, showing your patients what is possible. They will help you build relationships and trust, even with people who have already done substantial independent research. Find the right laboratory and you will see increased treatment acceptance, because you’re giving patients more reasons to say yes, and invest in world-class dentistry that could change their life.
10 Years Younger in 10 Days can be accessed on demand with My5.
For more information about Knight Dental Design Laboratory, please visit www.knightdentaldesign.co.uk, email info@kdduk.net or call 0208 317 0979
