Giving your patients the confidence to smile
Featured Products Promotional FeaturesPosted by: Dental Design 15th November 2022
Cosmetic dentistry, in general, has allowed people to improve their self-esteem and build their confidence – with patients recognising dentistry’s role in improving overall facial appearance. Alongside this, the influence of celebrities and social media on the public perception of cosmetic dentistry is also notable, with patients having access to smile inspiration at their fingertips and dentists endorsed by celebrities advertising the cosmetic treatments they offer online.
In particular, veneers are experiencing a large growth in popularity with the global dental veneers market expected to reach $3.4 billion by 2028.[i] For many, veneers are an excellent solution for improving their overall dental aesthetics – seen as an efficient solution for unfavourable aesthetics.
Growing popularity of cosmetic dentistry in the UK
In the UK, the popularity of cosmetic treatment as a whole is steadily increasing. With the percentage of Brits considering cosmetic treatment exceeding the US, at 40% and 37%, respectively.[ii] And, when it comes to dental treatment specifically, a UK survey shows that 43% of respondents would like whitening, veneers, or straighter teeth, compared to just 36% of Americans interested in the same cosmetic dental procedures.ii
When it comes to who is considering cosmetic treatment, it appears to be popular across all age groups with 62% of millennials (26-41) looking to go forward with treatment in the next year compared to 28% of the 42+ age group.ii There is increased popularity amongst 40-50+ year olds too, with many looking to undergo dental cosmetic procedures which result in whiter, straighter, wider smiles in order to minimise the effects of ageing. Some patients may be looking to use veneers to achieve this, minimising the buccal corridors for a wider, more youthful smile. The goal is often to have 8 teeth visible when patients smile, not only providing them with improved dental aesthetics, but a fuller looking face too.[iii]
Driving the increase of cosmetic treatments
There are many reasons that your patients may want to improve the appearance of their smile. Of UK respondents, 43% said they would like to improve their self-esteem and confidence, 35% said they would like to look as good as they feel, 22% wanted to combat ageing, and look younger by undergoing cosmetic dentistry. However, alongside these, important life milestones also drove the trend. Life events such as milestone birthdays and weddings, along with divorce, starting a new job or a new relationship all marked spikes in undergoing dental cosmetic treatment.ii Plus, increased pressure from society and the media is a driving force behind the increased demand for a perfect smile.[iv]
The pandemic has also changed the way that 58% of British adults see their smile having spent time on online video calls, with 33% more aware of the colour of their teeth, and 24% more conscious of their tooth alignment. During video calls or online meetings, 11% of UK adults feel self-conscious about seeing their smile on camera.[v] Veneers are a fantastic way to provide your patients with a reliable, long-term solution which will allow them to enjoy their smile. For some patients, minimal prep or no-prep veneers are a great option. They require very little to no tooth structure removal before the veneers are bonded to the teeth – providing patients with a more conservative option.
Choosing quality materials
When looking to help patients achieve their dream smile, it’s important to get the details right. Veneers can be challenging with the aesthetic expectations of patients very high – often looking for an instant dental makeover. While dental professionals should do everything possible to achieve the best quality results, it’s also important to manage the expectations of your patients – avoiding disappointment whenever possible. Selecting the right materials to help you achieve your goals in each case is crucial for success. Choose material according to the needs of your patients. This includes the type of veneer, cement, and etching primer appropriate to achieve the desired outcome.
When choosing a cement system, consider using the Panavia Veneer LC, available from J&S Davis. Panavia Veneer LC offers homogenous cement application, smooth veneer positioning and excess removal, and quick polishing making it possible to reduce the time and effort involved in veneer placement. Plus, Panavia Veneer LC is colour stable and produces margins that remain undetectable over time – essential for maintaining the long-term aesthetic appearance of veneers.
Help your patients achieve superior aesthetics through cosmetic treatment. Veneers are an excellent way to provide your patients with long-lasting, highly aesthetic results which will enable them to smile again with confidence. Many patients will be looking to improve their smiles, especially after the pandemic, and providing your patients with a reliable, highly aesthetic option will be much appreciated by many.
For more information on the industry-leading products available from J&S Davis,
visit www.js-davis.co.uk, call 01438 747 344
or email jsdsales@js-davis.co.uk.
Steve Brown Director of Sales and Marketing J&S Davis Ltd
[i]Business Wire. Global dental veneers market report (2022 to 2028). (Date accessed: 06.09.22) https://www.businesswire.com/news/home/20220905005167/en/Global-Dental-Veneers-Market-Report-2022-to-2028—Size-Share-Industry-Trends-Analysis-Report—ResearchAndMarkets.com
[ii]Dentistry. UK survey says 43% of respondents want whitening, veneers, or straighter teeth. (Date accessed: 06.09.22) https://dentistry.co.uk/2019/01/04/uk-survey-says-43-respondents-want-whitening-veneers-straighter-teeth/
[iii]The Telegraph. How to get a better smile in 2022. (Date accessed: 06.09.22) https://www.telegraph.co.uk/beauty/face/best-teeth-tweakments-how-better-healthy-smile-2022/
[iv]Aljefri M, Williams J. The perceptions of preclinical and clinical dental students to altered smile aesthetics. BDJ Open. 2020 Sep 14;6:16. doi: 10.1038/s41405-020-00045-2. PMID: 33014424; PMCID: PMC7490704. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7490704/
[v]Oral Health Foundation. The tooth on how the pandemic has affected our smiles. (Date accessed: 06.09.22) https://www.dentalhealth.org/news/the-tooth-on-how-the-pandemic-has-affected-our-smiles
