A passion for people at W&H

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Posted by: Dental Design 6th April 2023

W&H UK are excited to announce the appointment of Jon Bryant as National Sales Manager. Jon speaks about his past career and his vision for the future:

I joined the dental industry in 2008 initially as a dental engineer for a major dental supplier and then as a successful member of the sales team. The opportunity then arose for me to utilise my sales, marketing and engineering knowledge when I was appointed as a Brand Manager.

In March 2017 I took the opportunity to move to W&H as a Business Development Manager looking after the Southeast of England and later Scotland which became part of my territory in October 2020. I continued to work through the COVID-19 lockdown supporting our customers and team whilst gaining useful knowledge across all areas of the business. In October 2021 I became Sales Team Lead mentored by Sonia Tracey, our Managing Director. I was tasked with ensuring our continued recovery after a difficult period for dentistry and the national economy in general. I started working with our dealer partners working to maintain and build on existing relationships and develop our joint business. I also began working alongside the marketing department, looking after social media. I am obviously delighted to have been appointed as National Sales Manager with effect from January 2023.

W&H products and support

W&H is well respected for high-quality products and technology combined with market-leading support. My role moving forward is to ensure the maintenance of our enviable reputation and continue the growth of the organisation. It is encouraging that we as a company have built up momentum that more customers than ever are aware of our market-leading products and the W&H brand, which is a position in the market that we need to work to sustain. My role supports our aim, to continue offering an excellent experience alongside outstanding products to ensure our customers feel confident in their purchases. These are particularly exciting times as we are launching future proof products that will assist us in providing the profession with long term solutions. I will be working with our dealer partners to maintain and improve the quality products and services synonymous with W&H, ensuring that our customer service standards continue to remain high.

Focus on our customers

W&H as a group continue to focus on our customer communications, creating excellent resources to enable our stakeholders to immerse themselves in the world of W&H. We have an already well-established website, video channel and a new online Experience Centre where customers can walk around our showroom virtually, all found at www.wh.com. The ongoing commitment to grow our digital presence is targeted to assist us in reaching all our customers in new and more convenient ways. Our webinars have been a great success over the last 18 months – offering the dental team CPD for free. We work with key opinion leaders to provide educational solutions and use similar online platforms to create excellent training courses for our dealer partners.

W&H is focussed on education and we believe that it is important to our customers to provide training that allows them to remain up-to-date on W&H products and services. We believe that whether liaising with W&H directly or one of our dealer partners, customer service should be of a consistently high standard with expert service, advice and support.

Going digital

In light of social media’s influence on business communications and its growth within our market W&H globally has proactively seized this opportunity for wider promotion. In the UK I have been heading up our social media activity and am pleased that we currently have a strong following across various platforms, using them to provide useful information and product demonstration videos. During COVID-19 we were looking for new ways to present our product range to customers, so came up with a virtual solution which serves as the next best thing to a physical demonstration. In order to meet the ongoing needs of customers we continue to offer these virtual product demonstrations and training. In addition, we have used webinars to provide clinical training focussed around implantology and piezosurgery.

What makes W&H special?

At W&H, people are the priority. Our products, the new technology we provide, and our research and development all aim to improve peoples’ lives, putting our customers at the forefront of technology. We want to create products that allow professionals to offer superior dental care, and the best outcomes for their patients, this is why we provide top quality products, training, ongoing support and after sales service.

As a company, W&H underpin their belief in continuing advancement through research and development by committing massive re-investment in this key area, setting us apart and making us one of the leaders in innovation and technology. This investment along with our green credentials ensures that we are consistently able to produce market-leading products in an eco-friendly environment.