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Posted by: Dental Design 12th January 2024

Professor Bob Khanna

Exciting development opportunities to be discussed at BDIA Dental Showcase

Facial aesthetics offers an exciting area of potential growth for dental practitioners, who already have an array of easily transferable skills. Knowing where to start and how to implement these services into an established practice is essential for optimum success. For this reason, BDIA Dental Showcase – held on 22^nd-23^rd March at the London ExCeL – will provide sessions throughout the 2024 programme to introduce dental professionals to the sector.

Professor Bob Khanna will be among the highly esteemed speakers on the topic. Bob is the Clinical Director of The Bob Khanna Training Institute and Dr BK Clinic and he is renowned for being the world’s first dental surgeon to embrace facial aesthetics and facilitate the pathway for all dentists around the world. Globally, he considered by medics and dentists to be a facial aesthetics expert for his clinical skills, experience and teaching in the field. He is keen to help more dental practitioners maximise on the opportunities available in this arena.

“It’s important for practice principals to avoid fixed mindsets and to take a forward-thinking and open approach to diversification of their skills and businesses,” he says. “Given that most people seeking any form of ‘cosmetic dentistry’ would be potential candidates for facial aesthetic treatment, it should be a ‘no brainer’ for principals to introduce these services as part of a positive growth mindset. This then has a positive influence on all associates to follow suit.

“Often GDPs can themselves place barriers without being conscious of it. For example, saying they don’t have time is a common sentiment. Regardless of how busy a GDP may be with dentistry, some forward planning can easily make provisions for facial aesthetic patients and grow their business to an exponential level. It’s a win-win for patient and practitioner alike.

“As a GDP myself, I have always waved the flag for dentists all over the world to get involved in facial aesthetics. Their undergraduate training provides a perfect foundation in terms of manual dexterity, clinical acumen, and attention to small details, to name a few benefits. I have found that, with the correct training in facial aesthetics – which is geared to nurture this ‘hidden talent’ and empower clinicians with the most up to date knowledge and safe, precise techniques – GDPs gain confidence and competence in the field.”

The delivery of facial aesthetics has changed significantly in recent years, with new materials and techniques revolutionising the sector – fuelled by exponential growth in demand from the general public. Bob reflects on how his journey began:

“When I began in 1996, from a global perspective, non-surgical facial aesthetics was a very new concept for any practitioner – medical OR dental. This meant a relatively slow start to developing my aesthetics business as it was uncharted territory. If I knew then what I have learned over nearly three decades about the psychology of aesthetics and how important it is to the majority of people, regardless of age and gender, I would have been even more confident to move forward in the facial aesthetics arena with increased gusto!”

Bob will be presenting at 3pm on Friday 22^nd March in the Clinical Theatre at BDIA Dental Showcase, covering a broad range of topics from patient safety to treatment precision and predictability, as well as empowering the dental team with a positive growth mindset and enhanced clinical confidence. He offers insight into what dental professionals can expect to gain from joining his session:

“I will be demystifying facial aesthetics, presenting my tried and tested formula for success in this arena, which I have gained a global reputation for. This will include the following and a lot more:

How to get started
How to incorporate safe and predictable BTX and dermal filler procedures, ethically and within your busy schedule
How to progress from a beginner to elite level, going at your own pace
How to gain the Royal Society for Public Health medical certificates in BTX and dermal fillers, and progress to MSc level if required
How to scale your practice with facial aesthetics and delegate to team members
How excelling in facial aesthetics will enhance your dentistry.”

Bob’s session will be perfectly complemented by the substantial trade exhibition, where hundreds of dental suppliers, manufacturers, educational facilities, professional associations and more will be on-hand. Providers of products and training relating to facial aesthetics will be available to engage with, as will other professionals who have chosen to develop their careers in this area.

Bob adds: “BDIA Dental Showcase has always been a very positive experience. I’m particularly impressed to see how they keep the momentum going, to ensure that all attendees have the opportunity to immerse themselves with growing trends and cutting-edge concepts, developments and technology every year.”

As highlighted, BDIA Dental Showcase 2024 will provide a vast range of opportunities to connect with colleagues and product experts, and to seek bespoke advice for the future development of your career and your business. The trade exhibition will support a comprehensive educational programme with numerous companies ready with cutting-edge technologies, mind-blowing materials and once-in-a-lifetime deals.

BDIA Dental Showcase 2024
22^nd-23^rd March
ExCeL London
dentalshowcase.com