Trust in the research
Featured Products Promotional FeaturesPosted by: Dental Design 11th January 2022
The world of dentistry is constantly evolving. Each year brings new insight into clinical challenges, innovative treatment techniques and novel products, all of which help professionals to continually provide an outstanding standard of care.
But with so much variety out there and so many companies vying for your attention, how do you know which products and technologies to rely on? It can be difficult to make the selection that is best for your practice, your patients and yourself as a professional, but here are some things to consider:
The impact of dentistry on patients
Unlike in many other industries, dentists have a direct impact on people’s wellbeing and health, and this means that the products and systems you use should always facilitate the delivery of exceptional care.
Dental treatments are meant to be long lasting and effective, especially as patients need to live their daily lives with the end result, and if something should go wrong, this can potentially cause considerable physical pain as well as emotional distress.
As dentistry is so vital to people’s wellbeing, there are greater risks involved. A mistake in another industry may be ignored. In a dental practice, using products or technology that don’t deliver the expected results is likely to cause patients to lose faith in your skills and may even have further reaching consequences depending on what has occurred.
In light of this, in a field as complex and challenging as dentistry, research and development underpin everything.
Not all research is equal
It may be tempting to use products that claim certain benefits, but it’s always a good idea to look closely at the research available and see what this really means in context. First of all, if a clinical product or piece of technology doesn’t offer any associated research, this could be a sign that these products or technologies are possibly not the best option.
You also need to consider the quality of the research and what this means for how good a product or piece of technology may be. A claim stating that 90% of dentists love something may look impressive, but if the number of dentists polled is only ten, it’s safe to say that this isn’t a true representation.
Often manufacturers and companies will have their research listed on their website, but it’s also good to look for secondary studies and whether these correlate with the general research being promoted. For example, a company could claim that their scanner is the most accurate on the market, but you may find conflicting research elsewhere that shows this is not necessarily the case.
You can also seek the opinion of colleagues within the profession and see what their experience with products and technologies has been. Testimonials give great insight into how different solutions perform in practice and under real working conditions. This can make a real difference to your decision-making process, especially if you are torn between two very similar products with comparable supporting research.
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Trust in companies that go the extra mile
Many of the big names in dentistry have become popular over the years because they have proven time and time again that their products are supported by high-quality research.
This is especially useful when you are looking to invest in innovative systems that can considerably impact the quality and longevity of the treatment you provide, such as the cutting-edge Osstell Beacon from W&H.
The Osstell Beacon helps professionals to objectively determine implant stability and assess the extent of osseointegration without interrupting the healing process. Its efficacy and use is supported by over 1,200 articles proving the clinical concept behind the system, as well as multiple testimonials from scientific advisors who use the product regularly.
This is just one example of the research behind W&H’s products, and is a clear signifier of quality, reliability and excellence.
Take the time to research, research!
Every product and system you use in practice has an affect on the your daily workflows, the treatments you provide and, ultimately, patient happiness. By taking the time to evaluate the available research supporting each innovation, you can make informed decisions that will benefit you, your practice and your patients.
To find out more visit www.osstell.com or www.wh.com/en_uk, call 01727 874990 or email office.uk@wh.com









