Time to spend? Wise investment now will elevate your service
Featured Products Promotional FeaturesPosted by: Dental Design 16th January 2023
‘Cost’ is now the word we cannot escape. With prices rising faster than incomes for most people in the UK, the short and long-term impact this will have on dentistry – an industry already facing fundamental challenges – is starting to be widely discussed.
The most obvious concern is, if a patient is not in any pain and has no worries, routine appointments are unlikely to be a priority as household budgets get squeezed. Next, there are the practical concerns for anyone running a practice. As for every business, staffing costs will probably be your biggest expense; the people who work for you are your most valuable resource, too. A talented and motivated team is what will keep standards high and patients coming back and investing in them will be directly linked to how you well you can improve oral health in your community. Then there are all the costs associated with running a dental practice, such as materials, utilities, rent, insurance – this is not an exhaustive list.
So, why does this mean it is the ideal time to look at your imaging system, and make the move to a hi-tech, cutting-edge solution sooner rather than later? The boundless capabilities of digital dentistry have been a talking point for at least the past decade, but the majority of practices have, so far, been slow to adopt these workflows for routine examinations as well as for the delivery of complex treatments.
Buying one of the next-generation CBCT systems would, right now, be a bold statement, underlining your commitment to the highest-quality care. It would show that you are ready to raise your game, meet and exceed your patients’ expectations and give your team reassurance that you want to do more and do it better, not cut corners. Perhaps any previous resistance has grown out of a reluctance to change how you work. But the very best systems are designed to operate alongside you, complementing your skills and knowledge.
This is probably the biggest advantage, and reason to integrate innovation into the everyday. When you have razor-sharp, crystal-clear images, you will also improve diagnostics, gaining a level of precision to get things right, first time. To continue to motivate people to spend time and money on their oral health, you must give them a world-class service whether they are coming in for a straightforward crown, or a full-arch restoration. With accurate scans completed in one try, you can get on with the next phase of active treatment, and have the plans completed quicker. This is also great news not just for the anxious patient, but also for anyone who finds the dental experience physically uncomfortable, particularly those with mobility issues.
Digital dentistry can represent a sensible use of resources when we’re all being asked to consider our energy consumption and think about how we can consume less. Consistently precise images delivered in an instant supports energy efficiency. But ‘resources’ also means people too, and streamlining this part of the workflow means the team will have more time to spend with patients, talking to them and answering their questions, to ensure they feel really well looked after. Good relationships are the foundation of better outcomes; better outcomes means improved oral health and fewer reasons for people to need the dentist, thus allowing you to target your services to areas of demand.
Cutting-edge equipment also looks impressive! People will feel confident that they are in the best place for their care, because you are a modern practice who has embraced the benefits of technology. For the team you have in place (and want to keep), as well as when you’re recruiting, it indicates that you are forward-thinking, progressive and a great place to develop their career. The CS 9600 from Carestream Dental is a real game-changer in this field, versatile with 5-in-1 functionality, as well as AI-powered positioning for precision at every appointment. It is user-friendly and will grow with your practice too, but the biggest benefit will be the quality of both your 2D and 3D images, which can be taken in optimised comfort, with the patient in either standing or seated.
Despite the challenging climate, now is the time to raise your game by investing in equipment that will improve your service delivery and underline your position as a positive, proactive place to work, and have dental treatment. Upgrading your scanning, to one of the innovative models on the market, means better diagnostics, more efficient workflows, comfort and a good use of resources. Invest now, and you’ll be out in front now and in the future.
For more information, contact Carestream Dental on 0800 169 9692 or
visit www.carestreamdental.co.uk
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Nimisha Nariapara
Nimisha is the Trade Marketing Manager at Carestream Dental covering the UK, Middle East, Nordics, South Africa, Russia and CIS regions. She has worked at Carestream Dental for the past 7 years, where she has developed her marketing skills and industry knowledge to bring the core values and philosophy of the company to the market.
