Exceeding expectations
Featured Products Promotional FeaturesPosted by: Dental Design 6th August 2023
The systems becoming more prevalent in dental practices harness cutting-edge technologies and software, enabling you to deliver outstanding care to patients. They can help streamline processes within the business, improve communication with patients and colleagues, and elevate your clinical capabilities. But, this can all come with a catch – often, a steep learning curve and the need for careful consideration prior to purchasing.
Here, the support offered by the supplier is an incredibly important part of your investment journey. The right care will help you get the most out of your system – even long after the transaction has completed, a close collaboration with the supplier will ensure you have the help you need should any issues arise.
Think before you buy
When seeking a new system or product for your dental practice, there are several things to take into consideration. If you are looking to expand your treatment options, and need a larger and/or more complex solution such as a cone-bean computed tomography (CBCT) unit, then you need to ensure that the product will serve you well throughout its lifetime. It can be difficult knowing what product best suits you, as there are many new systems frequently entering the market. You will need to take into consideration whether the technology you choose is able to fit seamlessly into your workflow. For example, will the learning curve be relatively straightforward? Is it compatible with other solutions in the practice? An attentive supplier will ensure you are well-supported when making these decisions – considering your needs individually. In this consumer-driven society, where there are products and services for almost everything and the buying journey can be very impersonal, a personal touch will make all the difference.
Most advanced systems, such as CBCT scanners and intraoral scanners (IOS), are touted as profit drivers. Not only are they thought to improve diagnostics and treatment outcomes, but important aspects such as patient comfort, too.[i],[ii] So, you will want to ensure that you choose a system that is best suited to you, your patients and team. The most expensive product might not be necessary to your situation, nor the one with the most features – a good supplier will offer sufficient support in these preliminary stages of making a purchase.
Post-sale support
Unlike domestic investments, such as a TV or washing machine, dental systems can be complex and you need additional support to ensure your equipment integrates effortlessly into your business. The support you were offered prior to making your investment should extend into the post-sale period. Most leading suppliers will have a post-sale service such as extended warranties, help with installation and even a dedicated help desk and technical support line.
When malfunctions or breakdowns occur, it can be incredibly distressing – it can bring your daily work to a complete halt, resulting in frustrated staff and unhappy patients. Your supplier should be dedicated to providing a swift and prompt response, helping you to get your practice back up and running fast. When you know that there is dedicated support just a phone call away, you are granted the much-needed peace of mind that disruption will be kept to a minimum in times of crisis. Many dental systems are powered by innovative software programmes, which unfortunately are not immune to the occasional malfunction. Having access to specially-trained engineers is a benefit to your business and can be a relief when things are not running optimally.
The Goldilocks Principle
It can be all too easy to choose the ‘flashiest’ or most complex option out there, especially without the right support by your side. You need to invest in your ‘just right’ product – one that meets all of your needs.
When making an investment, Clark Dental offers support before, during and long after your sale is complete. Alongside their comprehensive portfolio of cutting-edge systems, their team of engineers install, service and maintain your equipment, fully-trained by the manufacturer. Clark Dental also uses the UK’s best field service management software that live-tracks their engineers, monitors individual visits, records work completed and provides client access to a dedicated portal. There are also talented software engineers who are factory-trained to ensure your equipment’s software is running perfectly – the dedicated support desk can remotely access your software within minutes, fixing any issues there and then. This level of care represents Clark Dental’s total commitment to their clients, alongside their superior quality equipment.
In modern dentistry, the state-of-the-art systems that are flooding the market are more than just purchases – they can be the key to a long and successful career. They help you to boost the standards of your care, streamlining your business so you can focus on delivering treatments that truly make a difference.
For more information call Clark Dental on 01268 733 146, email info@clarkdental.co.uk or visit
STUART CLARK
MANAGING DIRECTOR
Having grown up within dentistry, Stuart has developed an unparalleled understanding of the industry. He is a technical specialist in digital imaging, pulling on his extensive experience as a Technical Director for Schick Technologies. Stuart is also an expert auto-CAD surgery designer and dental equipment engineer.
[i] Green, P.T., Mol, A., Moretti, A.J., Tyndall, D.A. and Kohltfarber, H.B. (2019). Comparing the diagnostic efficacy of intraoral radiography and cone beam computed tomography volume registration in the detection of mandibular alveolar bone defects. Oral Surgery, Oral Medicine, Oral Pathology and Oral Radiology, [online] 128(2), pp.176–185. Available at: https://www.sciencedirect.com/science/article/abs/pii/S2212440318313440 [Accessed 28 Feb. 2023].
[ii] García, V.D.-F., Freire, Y., Fernández, S.D., Murillo, B.T. and Sánchez, M.G. (2022). Application of the Intraoral Scanner in the Diagnosis of Dental Wear: An In Vivo Study of Tooth Wear Analysis. International Journal of Environmental Research and Public Health, [online] 19(8), p.4481. Available at: https://www.mdpi.com/1660-4601/19/8/4481 [Accessed 28 Feb. 2023].
