RPA Dental goes to Bologna
Featured Products Promotional FeaturesPosted by: Dental Design 15th October 2023
Loyalty is earned in many different ways, but it usually takes time and requires mutual respect between parties. This is a concept that the dental profession is very familiar with – earning the trust and loyalty of patients can be difficult but highly rewarding. The same principles apply to the relationships built with suppliers. This is something that RPA Dental understands completely. It’s also the reason why the RPA Dental team wanted to show their appreciation for the on-going support provided by an array of clinicians across the UK. As such, they recently took a group of customers and friends to Bologna for the very first time to see first-hand how their industry-leading technologies were made – enjoying a little Italian culture along the way, of course!
Introducing Cefla
is the Italian manufacturer behind many of RPA Dental’s leading solutions – it is also Europe’s largest producer of dental chairs. Following a 55-year collaboration, Cefla and RPA Dental offer an array of renowned brands such as Stern Weber, Castellini treatment centres, MyRay imaging systems, and Mocom sterilisation equipment to UK clinicians. Cefla is on a mission to create ever more value for its customers, driven by lean manufacturing processes, futuristic super-efficient production line coupled to Italian styling and passion. It encompasses the innovation, style and ease-of-use that dentists need at varying points in their careers. It is also a pioneer of technology designed to streamline clinical workflows and enhance diagnostics.
Cefla achieves all this while maintaining affordability for its customers with a lean production model and highly efficient, robot-assisted manufacturing systems. The highest possible quality standards are maintained, with meticulous attention to detail at every stage. A highly trained team as well as robotic manufacturing construct each treatment centre by way of an automated production line. Critical testing and quality assurance is applied at each stage in addition to final full operational testing of all parts in unison to ensure a well-finished integrated package.
The purpose of bringing customers to Bologna was for RPA Dental to provide exclusive insight into how Cefla works and how it delivers such exceptional products. Those in attendance were clearly impressed with the ethos of the company and its dedication to serving its end customer. The production facility itself also reflected Cefla’s forward-thinking and innovative approach to the solutions it designs and delivers to market. With state-of-the-art showroom facilities highlighting each brand totally independently and a subterranean international training centre hosting sales teams and engineers from every corner of the planet, Cefla sets the highest standards.
Other Italian favourites
Of course, RPA Dental’s guests had the opportunity to enjoy cosmopolitan Bologna beyond the Cefla factory, with a variety of shops and restaurants on their doorstep. This involved a visit to the stunning countryside with a wine and olive oil tasting on the beautiful Palazzo di Varignana Estate, finishing the day with a relaxing period around the various pools and spa complex. On the final day guests also had the chance to visit the famous Ferrari complex in Maranello. Ten lucky individuals were able to test drive some of the cars with a cruise though the rolling hills, while others enjoyed the on-site Ferrari Museum to learn more about what has made this car manufacturer the megastar it is today. All of this was, of course, punctuated with excellent Italian food and drinks, allowing everyone to relax and share a laugh or two.
Umberto Mara, Regional Sales Manager for Cefla’s Medical Equipment division, said:
“Cefla represents excellence in dental manufacturing across Italy and Europe, with 2,000 employees around the world. We 
are proud that everything is conceived and manufactured in Italy – no strategic components or assembly steps are performed overseas, and our main suppliers are located within 100km of the factory.“We have been happy to host customers who have put their confidence in us, to show them our way of manufacturing, our team spirit and the values that have driven our growth for the last 90+ years. We are looking forward to hosting many more clients in the near future!”
A common theme among everyone was how RPA Dental has always been prepared to go that extra mile. It is not a faceless company that funnels questions
through a generic switchboard. Instead, RPA Dental is known and loved for the team’s commitment to really getting to know customers and their businesses. The organisation has remained personal and accommodating, with many customers continuing to work with them for several decades offering testament to the quality that has been maintained in both its products and services. Following the success of the recent Italy trip, RPA Dental may soon be inviting more guests to see for themselves what makes their equipment and partnership with Cefla so special…
For more detail about the Cefla solutions available through RPA Dental in the UK,
please visit www.dental-equipment.co.uk, call 08000 933 975 or
email info@rpadental.net
